Our Services

Digital Strategy

Increasingly, organizations and individuals are confronting the reality that anyone, at any time, can “broadcast” potentially sensitive information to a large audience.  Whether via email, discussion boards, blogs, social networks, or platforms like YouTube, such commentary has never been simpler to distribute – or more complicated to manage.

RLM helps clients address these new media challenges with the same insight, timeliness and diligence it applies to communications across other channels.  Our deep understanding of business and media dynamics as well as the evolving culture and practices of the digital landscape let us advise clients on how best to navigate the accelerated cycles, uninhibited behavior and counter-intuitive threats that often characterize collisions between brands and the latest interactive capabilities – whether or not they are amplified in the traditional media.

We have handled complex situations arising from clients’ exposure to uniquely digital issues including major customer relationship-management problems, high profile litigation, allegations of regulatory and compliance shortcomings, employee relations, attacks on executive reputation, privacy issues and online brand-reputation building, among others.

Digital strategy assignments have included:

  • Full-spectrum communications advice for customer, employee, investor and press relations for major pure-play Internet brand from inception through acquisition by offline media conglomerate.

  • Litigation support for several high-profile lawsuits hinging on email and electronic discovery issues, including alleged whistleblower activity.

  • Grassroots advocacy campaigns, focused on regulatory action in the telecommunications and biotech industries, via web-based networking as well as traditional outreach.

  • Ongoing, intensive real-time blog/web monitoring for a variety of clients across a variety of industries. 

  • Podcast strategy and promotion for a major regional bank
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  • Interaction design, as well as communications and usability assessment of major consumer financial services web portal. 

  • Creating a “Web 2.0” strategy and implementation tactics for a major health and wellness company.

  • Incorporating blogging, social-media press releases and other Web 2.0 techniques into the communications activities of a major not-for-profit for whom we do pro-bono work.

  • Social networking strategy for a major media analysis company.