Our Services

Strategic Positioning and Marketing

A company faces challenges emerging from changes in its competitive landscape or performance outlook, a need to strengthen or differentiate a corporate identity, an ability to support marketing and sales objectives, a transition to new management, or a commitment to serve the community.

To help companies in transition advance their business goals, RLM develops and executes intensive, integrated, long-term communications campaigns to create, redefine, and support the company’s image, reputation, or brands.  We also help our clients plan and execute major launch events, consumer awareness campaigns, targeted media tours, and grassroots communications programs.

We have undertaken high-profile strategic campaigns that:

  • Repositioned a major U.S. health care company as a focused, research-driven global pharmaceutical firm
  • Established a large Internet service provider as a major, consumer-friendly media company in the U.S. and dozens of countries around the world
  • Organized large-scale press events to launch a variety of product offerings, such as a groundbreaking digital music service, a new cable-television network, important new therapies, a re-energized business publication, and a new satellite-television network